Brand / Product Manager - Northwest IN
Job Type: Fulltime
Job Description:
Healthcare Marketing
Brand/Product Manager – NW Indiana
Ref #0560
Global healthcare company is expanding its Northwest Indiana location and seeks Brand/Product Manager for marketing department. 150+ year-old company is industry leader with $15 billion+ in worldwide annual revenues. Superb benefits. Generous relocation support provided.
Develop, recommend and monitor product marketing programs and strategies for established or new products within multiple product lines. Ensure that assigned product lines meets or exceeds profit objectives. Establish and maintain a strong working relationship with other marketing/sales personnel and with various personnel from other departments. External contacts include the advertising agency, outside suppliers/vendors, customers and other marketing/sales personnel within the industry. Reports to Director of Marketing.
Qualifications:
Bachelor’s, preferably in business or marketing, required; MBA desirable. 3 - 7 years’ branding/product management/marketing experience, preferably in healthcare industry. Experience with and knowledge of planning, finance, sales, market research and advertising. Requires ability to conceptualize, evaluate and interpret results of action taken. Strong oral and written communication skills required, along with sensitivity to customer needs and wants. Understanding of healthcare industry necessary. A successful track record in developing and executing innovative product launches, as well as increasing sales volume through creative planning, presentations, and networking, is essential. Strong, independent thinker with good computer, organization, presentation, and time management skills to take a project from start to finish. Creative, with ability to accomplish results without direct line of control. Must be able to inter-relate several product-marketing strategies into an overall marketing program that will be implemented through others. Effectiveness of advertising and promotion materials must be continually judged, analyzed and evaluated.
Responsibilities:
1. Develop and recommend short- and long-range business strategy for the marketing of the assigned products.
2. Develop and recommend short- and long-range sales and profit objectives for assigned products. Work with sales management, monitor and forecast progress against plans.
3. Develop marketing plans, product marketing objectives and branding strategies to achieve sales and profit objectives.
4. Prepare and implement market plans, product sales forecasts, branding, advertising and promotion materials and expense budgets and schedules.
6. Analyze sales and profit reports and recommend program changes to optimize profit.
7. Oversee development and production of all advertising, promotion, packaging, and labeling (including design) in order to assure quality and compliance.
8. Develop promotions, including incentive programs, for product line. Implement with Sales and Finance departments.
9. Develop copy for agencies and develop literature such as product sampling programs, direct mail programs, etc; approve all final copy and budgetary expenditures.
10. Evaluate product concepts and determine viability. Handle introduction of new product in the market.
12. Keep abreast of competitive pricing, advertising, product acceptance, customer opinion, new products and new market developments.
13. Outreach with "Opinion Leaders" in the field to inform them of new product information.
14. Attend trade shows and periodically work with field sales personnel in order to stay in touch with sales and customers.
15. Manage troubleshooting and product difficulties to investigate ongoing product problems.
Directly accountable for the performance (sales and profit) of multiple product lines in the marketplace. Execution of approved plans and strategies rests with this position, as well as reviewing these strategies for possible modifications or changes due to the changing environment of the marketplace. 25% travel.
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