Senior Account Planner - Pharma - Chicago, IL
Job Type: Fulltime
Job Description:
Advertising Agency – Chicago
Senior Account Planner-Pharma
Ref #0549
Chicago based healthcare advertising agency seeks motivated, hands-on, innovative candidate for Senior Account Planner position for consumer advertising. Exciting opportunity in growing D-T-C group within top pharmaceutical ad agency. New position because of growth. Pharmaceutical and packaged goods clients; some new business. Work across broad array of marketing disciplines: broadcast media, direct and interactive marketing (CRM), point-of-care (in-office materials). Prefer local talent.
Background:
• 4 to 6 years’ account planning agency experience; Must have background in DTC, CPG or OTC. New product launches a plus.
• Hands on experience in planning at every stage of brand and communication strategy.
• Well versed in both qualitative and quantitative research methodologies.
o Experience with syndicated research (e.g., Nielsen).
• Experience in brand positioning/creative strategy development.
• Interactive (web) research experience a plus (usability research).
• Good oral and written communication skills.
Key Responsibilities:
• Report to Account Director.
• Provide consumer understanding/insights both internally and to clients.
• Key contributor to communication strategy/positioning and messaging development.
• Creative brief development.
• Drive/consult on research related needs both internally and with clients.
• Keep abreast of key cultural and category/business related trends.
• Run idea generating sessions.
• Some travel involved.
Please forward (1) your resume as a .doc, (2) samples of your work, and (3) a cover letter including salary information and stating how you fit the specs.
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