Job Hunt America

Job Type: Fulltime

Job Description:

Marketing- Residential Real Estate

National Marketing Manager-Atlanta or Dallas-Immediate need
Ref # 0548

Based in either Atlanta or Dallas with preference for Atlanta, ideally for local talent. Client develops high-end apartment communities in eleven major markets in the United States.
Job’s primary focus- strategic marketing for lease-up communities nationally; support tactical implementation of marketing plan and brand promotion. Enhance traffic generation and achieve absorption goals for new development models. Develop and implement national strategic marketing efforts and brand management. Report to VP, Marketing in Operations department. Relocation support is available. 30-35% national travel.

Background: College degree in related field plus 3-5 years’ consumer marketing/sales experience. Background in real estate and/or in multi-family property management preferred. Internet marketing, marcom, advertising and branding skills are assets.

COMMUNICATION and PRESENTATION SKILLS: Able to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Able to prepare reports, business correspondence, and procedure manuals. Also, present information and respond to questions from managers, clients, customers, and general public.

LEADERSHIP and STAFF DEVELOPMENT: Experience in managing diverse workforce. Able to manage conflict, provide strategic direction and drive business results by managing staff members’ (to be added) performance

ANALYTICAL and MATHEMATICAL SKILLS: Able to work with mathematical concepts such as probability and statistical inference. Apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Analyze basic operating statements and identify unusual operating trends, ratios and variances.

PROBLEM SOLVING SKILLS: Make and implement decisions under conditions of risk and or uncertainty.

CERTIFICATES, LICENSES, REGISTRATIONS: Certified Apartment Property Supervisor (CAPS or CPM) certification highly recommended.

Responsibilities:

Marketing Strategy on Lease-Up Communities:

• Develop marketing strategy and marketing programs on new lease-ups to meet property performance objectives and ensure maximum cost effectiveness. Work in conjunction with Regional Manager and Community Manager to complete Marketing Strategy and plan 120 days prior to lease-up commencement.

• Work with Regional Manager/on-site manager to select marketing coordinator for lease-up communities, and to train/mentor as appropriate.

• Monitor implementation and effectiveness of marketing plan at lease-ups, while simultaneously ensuring consistency with corporate Brand.

• Provide supplemental sales training for leasing personnel on lease-up communities and assist in national sales and marketing seminars.

• Participate in pre-opening preparation of lease-ups as needed, including discussion on product placement in market, target resident profile, and any strategic marketing meetings.


National Marketing Strategy

• Negotiate and monitor national advertising contracts, including internet sites and print media.

• Seek opportunities to develop and implement cost effective marketing programs and strategies that strengthen brand, increase qualified traffic, revenue and resident renewals

• Develop marketing strategy and monitor implementation of marketing plan on poorly performing assets within portfolio, new acquisitions, or others needing repositioning/special attention.

• Monitor and measure national traffic trends and handling of traffic (shopping reports, phone leads, internet leads, call centers, etc.). Make recommendations as appropriate.

• Work in conjunction with Education Department to implement marketing training and supplemental programs.

• Help ensure corporate housing partnership and cooperative marketing efforts are strong nationally.

• Routinely measure cost effectiveness of national marketing efforts, and as needed on select marketing/advertising programs throughout portfolio.

• Implement special projects as assigned that correlate to marketing, traffic generation, and the sales process within the portfolio, including participation in evolution of the sales process with technology integration.

General:

• Seek educational opportunities and self-improvement for personal growth and development.

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