Internet Merchandising Czar - Phoenix, AZ
Job Type: Fulltime
Job Description:
Internet Merchandising Czar—Phoenix or San Francisco
Ref #0545
Consumer products company experiencing exponential growth has unique business model. Company sells hobby and gift items via cable infomercials, online marketing and catalog. Company seeks Internet Merchandising Czar to develop and lead national merchandising campaigns to take the business to the next level. Unique opportunity. Candidate will create his/her own job. Position based in either Phoenix or San Francisco. Will only consider SF candidate if candidate is already SF based. Relocation support provided for relocation only to Phoenix.
Hybrid company sources both products and new distribution channels. Company has experienced explosive growth in six years. Core business model builds on customer loyalty via infomercials, TV, inbound and outbound telemarketing, quarterly catalog and website. 80 staff. Report to Founder/President.
Qualifications:
10 years’ e-commerce experience, focusing on merchandising and consumer product sales via the Internet. Candidate must have keen understanding of psychographics and demographics of customers. Must have prior experience developing programs and products targeted to multiple customer segments. Need candidates who understand merchandising and how to promote products through Internet channel. eCommerce experience with knowledge of sites such as Amazon, eBay/PayPal, and merchandisers who blend clicks and mortar such as Circuit City, Walgreens, is essential. Ideal candidate comes from retail environment with robust e-commerce presence.
Candidate must understand male and female shopping behaviors on the web. Must have keen appreciation of how different media (TV, catalog, web, e.g.) impact and complement each other and how customers use the media. Candidate understands how men and women shop and what products are appropriate according to shopping and media usage.
Company already has web tools and technical staff in place, including SEO, email marketing, etc. Don’t need to be expert in website optimization but savvy about latest techniques.
Responsibilities:
Head up Internet channel, involving all aspects of product development from concept through implementation. Create portfolio of websites and Internet channels that feed and support each other.
Research potential customers and their buying behaviors. Market existing products to new customers, develop new audiences and source new products. Understand how best to reach audience segments through different media, and create programs to capitalize on segment behavior (older customers via TV, younger via web, e.g.). Identify patterns and trends and translate those into actionable insights. Identify and source new products. Identify primary and secondary markets for products.
Candidate will have opportunity to build and grow department. Develop processes and protocols around entire product lifeline, from sourcing to fulfillment. Develop protocols and relationships with vendors, systems for front and back office, payment systems. Company has existing staff to help coordinate these processes. Work with IT, accounting. Create procedures for fulfillment.
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