Job Hunt America

Job Type: Fulltime

Job Description:

Healthcare Consumer Marketing Communications/PR
Director or Associate Director, Global Marcom/PR
Ref # 0525

Do you have 8-12 years’ experience in marcom and PR? Are you a hybrid candidate with a mix of healthcare and CPG? Are you looking to use PR strategy and tactics to help a global healthcare company reach its target audiences? If so, keep reading.

Medical device manufacturer in NE IN. seeks Director/Associate Director of Global Consumer Marketing Communications to drive strategic communications planning and oversee implementation of communications campaigns in the U.S. and, eventually, abroad. Company is moving from physician marketing to direct-to-consumer outreach and needs an experienced pro who can ask the right questions from the beginning and develop programs accordingly. 2006 sales: $3.5 billion worldwide. Firm markets 100,000+ products in 100+ countries and has #1 market share in several categories. Great opportunity for candidate looking for innovative, growing market. Located in affluent community in northeast Indiana, one of the Top 100 Small Towns in America. Commutable to Fort Wayne with low cost of living, and great outdoor recreation. Award winning work. Relocation support provided. Flexible work schedule can be arranged for right candidate.

Qualifications:
B.S. degree, preferably in consumer communications, public relations, marketing or closely related field; MBA preferred. Minimum 8-10-12 years of experience. Need hybrid candidate with healthcare and CPG experience, with a focus on PR. Must have experience creating coordinated campaigns that utilize a wide variety of media and strategies (print, video, interactive, trade shows) to reach multiple stakeholders, with strong results. Excellent oral and written communications a must; account management skills should be especially strong. Experience in a leadership role directing the work of creative teams. Advanced computer skills using Microsoft Office suite.

Responsibilities:
Develop annual consumer marketing plan and communication initiatives including public relations, advertising, web initiatives, media, branding, promotion, education, value-added professional services, event marketing and trade shows. PR focus, advertising will play a role. Create market/customer segmentation to define strategy, ensure appropriate targeting and optimize positioning efforts. Monitor financial, technological and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity. Work with distributors to train, educate and create local communications and marketing.

Drive development of effective, innovative and creative publicity, advertising, sponsorship efforts and endorsement campaigns. Provide both creative and strategic direction and evaluate campaigns in a changing market. Write/edit news releases, articles. Provide media coaching to physicians. Assist in identification, development and retention of agencies and other outside vendors.

Set goals and prioritize an array of projects to completion on-schedule and on-budget and in the face of obstacles, achieving the target measurements/ROI. Motivates, influences, and leads internal and external teams to achieve common goals and objectives. Anticipates, identifies, and resolves potential constraints. Meet marketing and financial goals.

Manage Consumer Marketing Communications department. Mentor and evaluate staff of up to ten. Manage consumer call center and budget of $8 million. Direct media buying strategy.

Act as consultant with different internal departments on developing consumer marketing strategies.

50% of time directing and overseeing national and regional PR, 25% on strategy, 25% managing staff.

Up to 20% travel...

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http://www.find-a-job-usa.com/IN-jobs.html