Associate Marketing Manager - Chicago, IL
Job Type: Fulltime
Direct Marketing-Corporate
Associate Marketing Manager –Responsibilities Equivalent to Mk Mgr.
Chicago area dental supply company (moves to Buffalo Grove, May ’08) seeks Direct Marketing Associate Manager (responsibilities equivalent to Marketing Manager) to contribute to growth strategy. Provide marketing “spark” that will provide lively, fresh, and exciting marketing programs. New job in response to company’s growth. 40 employees, $40+ million in sales. Company sells and distributes consumable dental supplies such as gloves, bibs, filling materials, etc. to dentists and dental offices nationwide via direct marketing. Privately held family business. 50% growth over past six years. Primary sales vehicle is 288-page quarterly catalog. Other tools include monthly sale flyer, internet and monthly DM letters. Base salary + generous package.
Van service available from train station.
Background:
B.A. in Marketing or similar field. 6-8 years’ relevant work experience preferred. Considerable past experience developing and executing programs across variety of direct marketing media. Catalog experience in B2B required.
Knowledge, Experience, Skills
Candidate must portray the following competency skills: leadership, interpersonal, analytical, flexibility, self-direction, financial prowess, attendance.
Computer – General knowledge of Microsoft Office (Word, Excel). Experience with Quark Express or other page layout program useful, but not required.
Project Management – exceptional organizational and project management skills. Able to gather, organize, and clearly present detailed information. Must be able to oversee all aspects of project to completion.
Task Management – organize and prioritize multiple tasks simultaneously with appropriate sense of urgency.
Proof reading – review documents for detail.
Negotiation – confer with appropriate outside suppliers to achieve mutually satisfying outcomes.
Excellent Written & Oral Communication Skills –Aptitude for grammar. Prepare reports, marketing materials and compose routine and non-routine correspondence. Provide clear direction to internal and external resources; sound judgment of creative execution.
Major Responsibilities:
Be driver and hub of activity for marketing projects, including quarterly catalog, monthly flyers, selected direct mail and package stuffer programs.
Quarterly catalog (40% of duties)
1. Manage and contribute to process of incorporating content changes and improvements for 1/3 of the catalog (approximately 100 pages). Provide detailed information and direction to internal and/or external creative resources to execute changes.
2. Proofreading group member. Proofread all catalog pages.
3. Catalog committee member, a standing task force that makes ongoing improvements to catalog. Review competitors’ catalogs, product packaging and manufacturers’ collateral materials.
4. Final reviewer, along with catalog designer, of catalog page film proofs.
Sale flyers (30% of duties—9 per year)
1. Work with marketing team to review and seek out promotions for each flyer.
2. Produce flyer. Determine page and space allocation. Develop and organize ancillary copy and content, direct creative staff through design and artwork development process.
3. Develop and maintain program timeline. Work with Marketing Coordinator to manage production process.
Direct mail letters and package stuffer programs (30% of duties)
1. Research and gather product information to help determine and/or support message direction and content; contribute to copywriting and proofreading.
2. Assist with determining targeting criteria and database selections.
3. Develop and maintain program timeline. Work with Marketing Coordinator to manage production process.
4. Monitor stuffer usage and results to optimize planned quantity allocations.
5. Use results, analysis and direct marketing knowledge to refine past programs for subsequent efforts.
6. Proofread all printed marketing materials distributed by company...
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