Marketing Manager - Chicago, IL
Job Type: Fulltime
Job Description:
Marketing-Business to Business
Marketing Manager-Industrial Products-Segment Marketing
Ref # 0219
Are you a strong B2B marketer with keen understanding of marketing processes from start to finish? Like to run a product line of business? Good at working with a diverse and talented group of marketing pros? Thrive in an environment in which the client is re-inventing its business model? Experienced in marketing to Mining, Education, Healthcare, Trucking or Automotive segments? Other segments? Enjoy hard work that is recognized from within the company? Want opportunities for advancement? Can you work in the Chicago suburbs? 20-25% travel. Read on for more details.
Chicago area private label industrial products distributor ($500-550 million) seeks Segment Marketing Manager for growing department, to focus on industry verticals, which may include mining, education, healthcare, trucking and automotive. Company sells and markets products internationally and is named as one of the “50 Best Companies to Sell For” by Selling Power magazine. Company is expanding and needs experienced marketing talent to help it move into a customer-focused, marketing-driven environment. Must be assertive, forward thinking, results-driven and eager to take on responsibility. Hands-on position. Looking for “change agents” to help shift company from sales driven model to customer focused, utilizing multi-channel marketing outlets. Excellent opportunity for upward mobility. Report to VP of Marketing or CMO. 20-25% travel.
BACKGROUND:
Bachelor's degree (B.A. or B.S.) MBA preferred. Ten+ years of experience in marketing. Knowledge of the maintenance hardware products and distribution industry helpful.
Able to read, analyze, and interpret general business periodicals, professional journals, and technical procedures. Also, to write reports, business correspondence, and procedure manuals. Able to effectively present information and respond to questions from groups of managers, clients, customers, and general public.
Background with mathematical concepts such as probability and statistical inference. Able to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. Basic understanding of financial analysis essential (ROI, ROS, NPV).
RESPONSIBILITIES:
Identify, develop, and implement organization's marketing strategies and campaigns. Perform the following duties personally or through subordinate supervisors.
Develop and implement marketing strategies to meet corporate objectives in assigned industry vertical.
Breakout of time:
50-60% Develop and modify program, manage participants and channels.
15-20% Campaign tracking and measurement.
20% Analytics, market and field research.
Develop and manage channel and segment partners, promotions, programs, and account activities. Plan, organize, and coordinate assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources. Forecast and formulate market development budgets. Manage resources to execute assigned programs. P&L responsibility associated with assigned marketing programs.
Analyze sales reports and market trends, and identify segment and account targets.
Coordinate details of program within organization with wide range of functions and individuals; manage sales, marketing, operations and product issues related to programs and segment strategies. Act as liaison between executive management and sales organization to ensure corporate marketing plans and sales activities coincide.
Work with inside or outside agencies to develop promotions and promotional materials to increase sell through and return on investment.
Coordinate product introduction and market development with marketing and sales organizations to ensure maximum penetration of market segment.
Track effectiveness of marketing programs, and recommend pricing, promotions, and programs to meet sell-through and return-on-investment goals.
Provide continuing segment, product, or program surveillance and management to obtain financial objectives.
Working relationships:
Prepare and present ongoing reports to executive management.
Internal: Sales management, engineering, product education, research & development, information systems, merchandising and graphic arts
External: Regional managers, sales agents, and vendors
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