Marketing Manager - Chicago. IL
Job Type: Fulltime
Job Description:
Marketing-Printing/Technology
Marketing Manager
Job #0448
Printing technology company in far northern Chicago area seeks Marketing Manager to develop marketing programs and communications with customers. Develop and implement marketing programs, analyze and report marketing data. Global company has $400 million in sales and 2000+ employees. Candidate will support US division which has $70 million in sales and 300 employees. Clients include: pharma, food and beverage and cosmetic companies in need of unique printing for packaging and labels. Reports to VP Marketing.
Qualifications:
BA required, Master’s degree preferred. 8-10 years’ experience in marketing. Excellent oral and written communications; top-notch marketing, analytic and strategic skills. Understanding of B2B marketing. Innovative thinker. Able to build strong internal and external relationships. Comfort with PowerPoint, Access, Excel and Publisher.
Technical skills/marketing skills: share, market penetration and awareness calculations, message map creation, demand value proposition development, market program development and execution, PR and trade journal relationship management.
Responsibilities:
Oversee marketing programs:
1. Contribute to development of marketing plans.
2. Use marketing programs to generate leads and build brand awareness. Programs include direct marketing, trade shows, advertising.
3. Manage assigned programs within budget.
4. Manage relationships with trade publications.
5. Support customer requests through in-bound lead calls.
Analyze market and customer information:
1. Analyze market share and penetration on multiple levels, including by country, territory, sales person, product, etc.
2. Create and update format for representing market data, including annual sales and total revenue per player.
3. Measure and report on effectiveness of marketing programs and ROI.
4. Work with sales department to target sectors and prospects. Develop and implement processes to obtain key contact information for prospects in targeted sectors.
5. Implement and report key performance indicators.
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